This time, the second Barbeque has had only a minimalistic marketing. In fact, it is only included in the general schedule on our wiki page. No twtvite, no Facebook event.
But still, it will be a great one in a dimension that is proving to create a promising trajectory for the future - Anders Sporring (or cityrat59 alias on Twitter, Posterous etc.) from Märsta outside Stockholm will pay a visit to us! He is involved in the process to create a coordination platform and joint Swedish portal for all the local chapters in Sweden to gather around and share events and stories where people has got it and will share :). It’s still in its infancy and was one of the things coming in the aftermath of Social Media Club co-founders Chris Heuer and Brian Solis visit to Stockholm and the Disruptive Media Event May 8.
This is summarized by the first two #hashtags in one to burn and set on fire:
#smcsweden #smcswedendevt - Social Media Club Sweden Development!
There are lunch clubs now in process to get formalized SMC Local/Regional Chapters in all the three biggest towns aside the fourth biggest urban region of the Twin Cities (or shall we call it Twit Cities 
? ).
Ahead is also the Sweden Social Web Camp where the development will be brought up. And our local BBQs are a part of that forming process for us, to see where we take ourselves.
The third hashtag to burn will be the Social Media Release, which was just recently presented by Shel Holtz on IABC annual world conference, and he has worked e. g. with Chris and Brian, and also Todd Defren etc. I will blog separately on that after the nice meeting with Anders Sporring tomorrow at our second BBQ when things have cleared what to do about this exciting evolvement of the thing formerly known as the “press release”! This work has been going on since 2006, with some stepping up of efforts from 2008 and onwards. Now some standardised work is ready to be rolling out in the world, following a soon-to-be introduced microformat called hRelease to set the general components of the Social Media Release. So, second:
#socialmediarelease !
More details on time/place of event - see http://tr.im/smcogtlwiki - but in short, it’s 3pm in Folkparken, Norrköping.
And as all times this summer, we make the event as a branded party tent in conjunction with the cultural creatives NEMCOM - Norrköping Electronic Music Community, Pompom in the Park event - electonica picnic! See http://nemcom.nu.
Last but least, the weather forecast promises Peak Summer, and that has been the case for almost all week! It will be beyond 25 degree C and a hot sun to keep the hot dogs even hotter than they are usually! And our brains and spirit on fire as well ;).
See you tomorrow!
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PS. We owe the world a report from the first event on June 6 - there are some nice pics etc and what was the outcome. Sorry for lagging behind here, will level up ASAP beyond tomorrow!
